Internet marketing is firmly on the tourism agenda, with every organisation from micro-businesses to large global players needing to capitalize on the opportunities presented by the internet and new media.

This workshop places Internet marketing within a strategic framework and addresses the fundamental question: “How does your web site complement your overall business strategy and help achieve the objectives you’ve set?”

This practical, ‘how to’, training workshop covers a range of topics including:

* Search Engine Optimisation (SEO)
* Pay Per Click (PPC)
* Online distribution through 3rd party channels
* Email marketing
* How to engage customers and partners through Web 2.0 channels
* Affinity marketing and best practice web design.

The emphasis will be on your needs and how you can apply the learning and best practice discussed, to the challenges you face in your own business.

It will give you the skills and knowledge to make some ‘quick wins’ that can be implemented straightaway – such as choosing keywords to increase your search engine ranking, creating internal links, re-sizing and optimising images for the web.

The workshop will also introduce you to the wider possibilities of e-marketing including; email marketing, creating an e-newsletter, managing a customer database, and being aware of partner sites that you can work with.

Above all it gives you ‘space’ away from your busy day-to-day lives, where you can learn in a practical way about online marketing, share ideas, challenges and frustrations with each other.

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