Return on The Incredible Java Investment Calculator (ROI)

• Total monthly clicks from The Incredible Java: Get last month’s number from your Server Referral Report to calculate last month’s ROI. Or, predict next month’s number to calculate next month’s potential ROI.
• Estimated average CPC: CPC (cost per click) is the amount you pay The Incredible Java for each click users make on your search listings. To get this number, calculate what you pay ATN per year divide it by 12 and then calculate how many clicks you average each month from The Incredible Java.
• Conversion rate: Your conversion rate is the percentage of visitors who come to your site from The Incredible Java who convert into customers. You must supply this number from your own records. Conversion rates vary by company, but an average rate you can use as a test would be 2-3%. When using this calculator, .02 = 2%
• Average profit per conversion: Profit refers to the amount of money you earn from a conversion. For example, if you sell accommodation for $150 per night and it only cost you $40, your profit is $110. You must supply this number from your own records.

CPM Advertising ROI Calculator

This calculator measures the ROI (return on investment) of a CPM (cost per thousand) impressions advertising model, such as many banner, popup and button buys. Detailed information about the required input information appears at the bottom of the page.

• Total monthly impressions from your CPM advertising: An impression is a one-time showing of your banner , button or listing on a site. You can enter last month’s number to calculate last month’s ROI or project next month’s number to calculate next month’s potential ROI.
• Estimated average CPM: CPM (cost per thousand) is the amount you pay for each 1,000 impressions. To get this number, calculate how many click throughs your site receives from The Incredible Java per month and times it by 10 to be on safe side. To get more click throughs ensure your copy on baners or listings are interesting enough to attract clients to action.
• Clickthrough rate: Your clickthrough rate is the number of clickthroughs you receive divided by the number of impressions. For example, if you pay for 5,000 impressions and get 50 clickthroughs, your clickthrough rate would be 1%. When using this calculator, 1% = .01
• Conversion rate: Your conversion rate is the percentage of visitors who come to your site from a banner or button who convert into customers, for instance, by making a purchase. Conversion rates vary by company, but an average conversion rate you can use as a test would be 2-3%. When using this calculator, .02 = 2%
• Average profit per conversion: Profit refers to the amount of money you earn from a conversion. For example, if you sell accommodation for $150 per night and it only cost you $40, your profit is $110. You must supply this number from your own records. For this input, estimate the average amount of profit you make from each conversion.

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